Beauty Supply: What's Hot Now: Keratin Treatment - Formaldehyde-Free

Beauty Supply: What's Hot Now These articles that had the largest increase in popularity over the last week

Keratin Treatment - Formaldehyde-Free Jul 17th 2011, 10:01 Conventional Keratin Treatments The popularity of the Keratin Treatment is apparent everywhere you look with salon after salon advertising some form of hair smoothing treatment. Along with the general excitement for the keratin treatment comes the concern that all of these products (even ones that say they don't) contain some amount of formaldehyde. By now you've all seen the pictures of stylists performing keratin treatments with gas masks on. Crazy, right? Why anyone would want to expose themselves to these noxious chemicals for the sake of beauty and a buck is beyond me. But I can't deny that the results of these treatments are impressive and in turn, alluring. Though I've never offered keratin services to my clients, I will now thanks to a truly formaldehyde-free keratin treatment by Salerm Cosmetics that goes by the name, Keratin Shot. How Does Keratin Shot Work? This Keratin treatment works with the help of Formuleen, a chemical derivative of formaldehyde. The chemists over at Salerm broke the formaldehyde molecule down over and over again to come up a product that acts like it's original form but doesn't have any of the toxic and damaging effects of regular keratin treatments. With the Salerm Keratin Shot, you will find that the keratin smoothes the hair without ever breaking the disulfide bonds. This gives you a consistently smooth result every time, with more intense straightness being achieved with multiple treatments over time. How Long Does Keratin Shot Last? One might think that the absence of formaldehyde would weaken the products longevity. On the contrary, this formaldehyde-free keratin treatment lasts 3 months when the proper after care products are used. This system also takes almost half the time to apply than regular keratin treatments. Larger sections are taken when applying it and the fluidity of the product helps you get it into the hair quickly. Processing time is also shorter than conventional treatments, with the client under the dryer for only 8 minutes. Can Keratin Shot be Used on All Types of Hair? Yes, Keratin Shot can be used on all types of hair. Be it bleached, colored, highlighted or previously relaxed. Keratin shot can even be used on the same day that the hair has been colored. More Info About Keratin Shot Other things to note about this product, Always use a ceramic or tourmaline iron, never aluminum Remember to inform your clients to always use the recommended after care products Remind your clients to not use any clips or rubber bands for the recommended 72 hours after the treatment to avoid denting the hair

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